While the mainstream permeance of the allegations against Miller is hard to quantify outside the Twitter bubble, it’s undeniably a negative mark on the movie, and one that soured the build-up of momentum. Pictures movie, not created specifically for the streaming service). When Batgirl was cancelled along with several other HBO Max originals, it was even speculated that the movie could be shelved as a tax write-off (this was never likely, given The Flash was a Warner Bros. Miller plays not just the lead, but a key supporting character-turned-villain, so there’s no way to mitigate their role: you release The Flash, you release The Flash starring Ezra Miller. This all in quick succession painted a stark picture, and posed questions for The Flash's fate. A string of reports of disorderly conduct, harassment and assault, leading to multiple arrests, as well as allegations of grooming at their Vermont Farm emerged across 2022. There has been controversy surrounding Ezra Miller for several years, first crystallizing when a video of them choking a woman went viral. However, The Flash’s box office struggles aren’t the result of any one flaw, but a brew bad luck, poor decisions and trends that have left Barry Allen trapped in a cinematic purgatory it will take years to escape from.
Naturally, there are more theories as to why than there are Earths in the DC multiverse theorizing what went wrong, each trying to posit the single nexus point where everything fell apart.
Related: The Flash: 28 Easter Eggs & DC Movie References Conventional wisdom dictates a movie needs to make back twice its production cost to account for marketing to break even, and mixed word-of-mouth make its status a box office bomb is all but secured. But what’s really going on here is a microcosm of the strains that exist in modern Hollywood, teaching how a movie is marketing repeatedly through its life cycle and the trends that are beginning to choke out the industry.Ĭosting a reported $220 million, The Flash brought in $55 million domestically and $139 million worldwide at the box office over its opening weekend. May feel like just another box office failure: for 2023, for DC, for superheroes.
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